<script type="text/javascript">
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			</script>{"id":25321,"date":"2025-05-30T12:04:31","date_gmt":"2025-05-30T16:04:31","guid":{"rendered":"https:\/\/www.compassmedianetworks.com\/?page_id=25321"},"modified":"2026-02-06T14:09:03","modified_gmt":"2026-02-06T19:09:03","slug":"loveradio","status":"publish","type":"page","link":"https:\/\/www.compassmedianetworks.com\/index.php\/loveradio\/","title":{"rendered":"Radio Statistics"},"content":{"rendered":"<div class=\"wpb-content-wrapper\"><p>[vc_row full_width=&#8221;stretch_row&#8221; content_placement=&#8221;middle&#8221; parallax=&#8221;content-moving-fade&#8221; css=&#8221;.vc_custom_1770404747146{padding-top: 100px !important;padding-bottom: 100px !important;background: #000000D6 url(https:\/\/www.compassmedianetworks.com\/wp-content\/uploads\/2026\/02\/773A8466-1-scaled.jpg?id=27271);}&#8221;][vc_column][vc_custom_heading text=&#8221;For March Madness Ad Value In 2026, Radio Dunks On TV&#8221; font_container=&#8221;tag:p|font_size:40|text_align:center|color:%23FFFFFF|line_height:1.0%20em&#8221; google_fonts=&#8221;font_family:Lato%3A100%2C100italic%2C300%2C300italic%2Cregular%2Citalic%2C700%2C700italic%2C900%2C900italic|font_style:900%20bold%20regular%3A900%3Anormal&#8221; css_animation=&#8221;slideInDown&#8221; css=&#8221;.vc_custom_1770404387412{padding-top: 10px !important;padding-right: 10px !important;padding-bottom: 10px !important;padding-left: 10px !important;background-color: #0C4C7494 !important;border-radius: 10px !important;}&#8221; link=&#8221;url:https%3A%2F%2Fradioink.com%2F2026%2F01%2F13%2Ffor-march-madness-ad-value-in-2026-radio-dunks-on-tv%2F|title:RadioINK|target:_blank&#8221;][vc_column_text css=&#8221;.vc_custom_1770404942335{padding-top: 10px !important;padding-right: 20px !important;padding-bottom: 10px !important;padding-left: 20px !important;background-color: #29343FA3 !important;border-radius: 10px !important;}&#8221;]<\/p>\n<p style=\"text-align: center;\"><span style=\"color: #ffffff;\"><strong><span style=\"font-size: 18pt;\"> Among tournament listeners, 64% of men rate their fandom 8\/10 and follow 21% more games per season than television viewers.<\/span><\/strong><\/span><\/p>\n<p style=\"text-align: center;\"><span style=\"color: #ffffff;\">If you\u2019re an advertiser looking for a March Madness audience that is younger, wealthier, and more invested than those watching on TV, it\u2019s time to turn your ads over to radio, according to new statistics on NCAA fan engagement, audience quality, and advertising impact. Nielsen data shows that 93% of college basketball fans listen to AM\/FM each month, and 53% of those who follow the NCAA tournament<\/span><\/p>\n<p>[\/vc_column_text][vc_btn title=&#8221;Full Article&#8221; style=&#8221;outline&#8221; color=&#8221;blue&#8221; align=&#8221;center&#8221; css_animation=&#8221;fadeInUp&#8221; css=&#8221;.vc_custom_1770404393567{padding-right: 25px !important;padding-bottom: 10px !important;padding-left: 25px !important;}&#8221; link=&#8221;url:https%3A%2F%2Fradioink.com%2F2026%2F01%2F13%2Ffor-march-madness-ad-value-in-2026-radio-dunks-on-tv%2F|title:RadioINK|target:_blank&#8221;][\/vc_column][\/vc_row][vc_row full_width=&#8221;stretch_row&#8221; content_placement=&#8221;middle&#8221; parallax=&#8221;content-moving-fade&#8221; css=&#8221;.vc_custom_1764084603336{padding-top: 100px !important;padding-bottom: 100px !important;background: #000000BD url(https:\/\/www.compassmedianetworks.com\/wp-content\/uploads\/2025\/11\/2152021753.jpg?id=26773);}&#8221;][vc_column][vc_custom_heading text=&#8221;Holidays Recap: AM\/FM Radio Delivers Results For Retailers This Holiday Season&#8221; font_container=&#8221;tag:p|font_size:48|text_align:center|color:%23FFFFFF|line_height:1.0%20em&#8221; google_fonts=&#8221;font_family:Lato%3A100%2C100italic%2C300%2C300italic%2Cregular%2Citalic%2C700%2C700italic%2C900%2C900italic|font_style:900%20bold%20regular%3A900%3Anormal&#8221; css_animation=&#8221;slideInDown&#8221; css=&#8221;.vc_custom_1770403579648{padding-top: 10px !important;padding-right: 10px !important;padding-bottom: 10px !important;padding-left: 10px !important;background-color: #00000094 !important;border-radius: 10px !important;}&#8221; link=&#8221;url:https%3A%2F%2Fwww.westwoodone.com%2Fblog%2F2025%2F11%2F24%2Fam-fm-radio-delivers-results-for-retailers-this-holiday-season-3%2F|title:WW1-Nielsen|target:_blank&#8221;][vc_column_text css=&#8221;.vc_custom_1764085010634{padding-top: 10px !important;padding-right: 10px !important;padding-bottom: 10px !important;padding-left: 10px !important;background-color: #E00E0EAB !important;border-radius: 10px !important;}&#8221;]<\/p>\n<p style=\"text-align: center;\"><span style=\"color: #ffffff;\"><strong><span style=\"font-size: 18pt;\">\u201c80 million adults plan to listen to holiday music on AM\/FM radio or streaming.&#8221;<\/span><\/strong><\/span><\/p>\n<p>[\/vc_column_text][vc_btn title=&#8221;Full Article&#8221; style=&#8221;outline&#8221; color=&#8221;danger&#8221; align=&#8221;center&#8221; css_animation=&#8221;fadeInUp&#8221; css=&#8221;.vc_custom_1770403987282{padding-right: 25px !important;padding-bottom: 10px !important;padding-left: 25px !important;}&#8221; link=&#8221;url:https%3A%2F%2Fwww.westwoodone.com%2Fblog%2F2025%2F11%2F24%2Fam-fm-radio-delivers-results-for-retailers-this-holiday-season-3%2F|title:WW1-Nielsen|target:_blank&#8221;][\/vc_column][\/vc_row][vc_row full_width=&#8221;stretch_row&#8221; parallax=&#8221;content-moving&#8221; css=&#8221;.vc_custom_1760545491650{padding-top: 50px !important;padding-bottom: 50px !important;background: #0000006E url(https:\/\/www.compassmedianetworks.com\/wp-content\/uploads\/2025\/10\/950.jpg?id=26486);background-position: center;background-repeat: no-repeat !important;background-size: cover !important;}&#8221;][vc_column width=&#8221;1\/2&#8243; css=&#8221;.vc_custom_1760544753808{background-color: #0407209C !important;}&#8221;][vc_custom_heading text=&#8221;<strong>The Power of Radio<\/strong>&#8221; font_container=&#8221;tag:h1|font_size:90|text_align:left|color:%23ffffff|line_height:1.0%20em&#8221; use_theme_fonts=&#8221;yes&#8221; css=&#8221;.vc_custom_1760541656052{margin-top: 0px !important;padding-top: 25px !important;padding-right: 25px !important;padding-left: 25px !important;}&#8221;][vc_column_text css=&#8221;.vc_custom_1760542174724{padding-right: 25px !important;padding-left: 25px !important;}&#8221;]<\/p>\n<h5><span style=\"color: #ffffff;\">Radio continues to dominate ad-supported audio consumption in the U.S., with stable or slightly growing listening habits across demographics. Here&#8217;s a summary of key metrics from recent Nielsen and Edison Research reports (Q1-Q2 2025) and other industry surveys&#8230;<\/span><\/h5>\n<p><span style=\"color: #ffffff;\"><strong>Key Trends in Advertising: <\/strong><\/span><\/p>\n<ul style=\"list-style-type: disc; color: #ffffff;\">\n<li>\n<h6><span style=\"color: #ffffff;\"><strong>Digital migration:<\/strong> $9.56B shifting from traditional to digital in 2025-2026; radio&#8217;s combined share of local ads at 6.6%. <span style=\"color: #999999;\"><a style=\"color: #999999;\" href=\"https:\/\/www.marketron.com\/2025outlook\/\" target=\"_blank\" rel=\"noopener\">marketron<\/a><\/span><\/span><\/h6>\n<\/li>\n<li><span style=\"color: #ffffff;\"><strong>Growth sectors<\/strong>: Hospitals, quick-service restaurants, finance\/insurance, and supermarkets lead OTA spend; tech\/auto for digital. <a href=\"https:\/\/barrettmedia.com\/2025\/04\/03\/local-radio-advertising-revenue-to-surpass-12-billion-in-2025-rab-and-bia-advisory-services-data-shows\/\" target=\"_blank\" rel=\"noopener\"><span style=\"color: #999999;\">barrettmedia<\/span><\/a><\/span><\/li>\n<li>\n<h6><span style=\"color: #ffffff;\"><strong>Strategies:<\/strong> Geotargeting for FM (FCC-approved) and OTT\/CTV bundles to capture local business; 54.4% of B2B ads still traditional. <span style=\"color: #999999;\"><a style=\"color: #999999;\" href=\"https:\/\/radioink.com\/2024\/09\/26\/bia-reveals-its-top-revenue-strategies-for-radio-in-2025\/\" target=\"_blank\" rel=\"noopener\">radioink<\/a><\/span><\/span><\/h6>\n<\/li>\n<li>\n<h6><span style=\"color: #ffffff;\"><strong>Perception gap<\/strong>: Media buyers underestimate radio&#8217;s weekly reach at 40% (actual 87%). <span style=\"color: #999999;\"><a style=\"color: #999999;\" href=\"https:\/\/radioink.com\/2025\/09\/02\/study-radios-audience-is-twice-as-large-as-media-buyers-think\/\" target=\"_blank\" rel=\"noopener\">radioink<\/a><\/span><\/span><\/h6>\n<\/li>\n<\/ul>\n<h6><span style=\"color: #ffffff;\">[grok]<\/span><\/h6>\n<p>[\/vc_column_text][vc_btn title=&#8221;Full Article&#8221; style=&#8221;outline&#8221; color=&#8221;white&#8221; css=&#8221;.vc_custom_1760542101241{padding-right: 25px !important;padding-bottom: 10px !important;padding-left: 25px !important;}&#8221; link=&#8221;url:https%3A%2F%2Fwww.marketron.com%2F2025outlook%2F|title:MARKETON|target:_blank&#8221;][vc_single_image image=&#8221;16526&#8243; onclick=&#8221;custom_link&#8221; css=&#8221;.vc_custom_1760542137250{padding-left: 20px !important;}&#8221; link=&#8221;https:\/\/compassmedianetworks.com\/&#8221;][\/vc_column][vc_column width=&#8221;1\/2&#8243; css=&#8221;.vc_custom_1760544824347{background-color: #FFFFFF00 !important;}&#8221;][\/vc_column][\/vc_row][vc_row full_width=&#8221;stretch_row&#8221; content_placement=&#8221;middle&#8221; parallax=&#8221;content-moving-fade&#8221; css=&#8221;.vc_custom_1760542221897{padding-top: 50px !important;padding-bottom: 50px !important;background-color: #1724B1 !important;}&#8221;][vc_column][vc_custom_heading text=&#8221;As of August 2025, AM\/FM Crushes Spotify and SiriusXM in US In-Car Listening&#8221; font_container=&#8221;tag:p|font_size:48|text_align:center|color:%23FFFFFF|line_height:1.0%20em&#8221; google_fonts=&#8221;font_family:Lato%3A100%2C100italic%2C300%2C300italic%2Cregular%2Citalic%2C700%2C700italic%2C900%2C900italic|font_style:900%20bold%20regular%3A900%3Anormal&#8221; css_animation=&#8221;slideInDown&#8221; css=&#8221;.vc_custom_1760541048814{padding-top: 10px !important;padding-right: 10px !important;padding-bottom: 10px !important;padding-left: 10px !important;background-color: #28345B00 !important;border-radius: 10px !important;}&#8221; link=&#8221;url:https%3A%2F%2Fradioink.com%2F2025%2F08%2F11%2Fam-fm-crushes-spotify-and-siriusxm-in-us-in-car-listening%2F|title:Nielsen|target:_blank&#8221;][\/vc_column][\/vc_row][vc_row full_width=&#8221;stretch_row&#8221; parallax=&#8221;content-moving&#8221; css=&#8221;.vc_custom_1760540999253{padding-top: 100px !important;padding-bottom: 100px !important;background-image: url(https:\/\/www.compassmedianetworks.com\/wp-content\/uploads\/2025\/06\/11878.jpg?id=25434) !important;background-position: center;background-repeat: no-repeat !important;background-size: cover !important;}&#8221;][vc_column width=&#8221;1\/2&#8243; css=&#8221;.vc_custom_1748881158515{background-color: #0407209C !important;}&#8221;][vc_custom_heading text=&#8221;<strong>Radio Still Rules the Road As Drivers Crave Smarter Dashboards<\/strong>&#8221; font_container=&#8221;tag:h1|font_size:45|text_align:left|color:%23ffffff|line_height:1.0%20em&#8221; use_theme_fonts=&#8221;yes&#8221; css=&#8221;.vc_custom_1760630571378{margin-top: 0px !important;padding-top: 25px !important;padding-right: 25px !important;padding-left: 25px !important;}&#8221;][vc_column_text css=&#8221;.vc_custom_1760630801634{padding-right: 25px !important;padding-left: 25px !important;}&#8221;]<\/p>\n<p><span style=\"color: #ffffff;\">Even in a world of streaming audio and on-demand media, AM\/FM radio remains the dominant in-car medium. One in four U.S. drivers say being in the car means having the radio on, with another two-thirds saying they usually listen while driving. Despite the growing abundance of content that connected consumers have access to, Gracenote\u2019s 2025 Automotive Infotainment Report says drivers \u201coverwhelmingly\u201d listen to AM\/FM radio the most. <span style=\"color: #999999;\"><a style=\"color: #999999;\" href=\"https:\/\/www.insideradio.com\/free\/radio-still-rules-the-road-as-drivers-crave-smarter-dashboards\/article_8953dd01-1b13-44af-98d7-9506c996628a.html\" target=\"_blank\" rel=\"noopener\">[insideradio Oct 2025]<\/a><\/span><\/span><\/p>\n<p><span style=\"color: #ffffff;\">Nearly 90% of ad-supported in-car audio listening belongs to AM\/FM radio, and more than half of ad-supported home listening is attributed to AM\/FM \u2013 triple that of streaming music. At work, radio captures nearly two-thirds of ad-supported audio time.<\/span> <a href=\"https:\/\/radioink.com\/2025\/04\/10\/ad-supported-audio-bests-ad-free-listening-in-latest-edison-data\/\"><span style=\"color: #999999;\">[radioink April 2025]<\/span><\/a><\/p>\n<p>[\/vc_column_text][vc_btn title=&#8221;Full Article&#8221; style=&#8221;outline&#8221; color=&#8221;white&#8221; css=&#8221;.vc_custom_1760630537830{padding-right: 25px !important;padding-bottom: 50px !important;padding-left: 25px !important;}&#8221; link=&#8221;url:https%3A%2F%2Fwww.insideradio.com%2Ffree%2Fradio-still-rules-the-road-as-drivers-crave-smarter-dashboards%2Farticle_8953dd01-1b13-44af-98d7-9506c996628a.html|title:INSIDERADIO|target:_blank&#8221;][vc_single_image image=&#8221;16526&#8243; onclick=&#8221;custom_link&#8221; css=&#8221;.vc_custom_1760542245379{padding-left: 20px !important;}&#8221; link=&#8221;https:\/\/compassmedianetworks.com\/&#8221;][\/vc_column][vc_column width=&#8221;1\/2&#8243;][\/vc_column][\/vc_row][vc_row full_width=&#8221;stretch_row&#8221; content_placement=&#8221;middle&#8221; parallax=&#8221;content-moving-fade&#8221; css=&#8221;.vc_custom_1748630822758{padding-top: 100px !important;padding-bottom: 100px !important;background-color: #1724B1 !important;}&#8221;][vc_column][vc_custom_heading text=&#8221;Radio Reaches 84% of Adults 18+ Weekly&#8221; font_container=&#8221;tag:p|font_size:66|text_align:center|color:%23FFFFFF|line_height:1.0%20em&#8221; google_fonts=&#8221;font_family:Lato%3A100%2C100italic%2C300%2C300italic%2Cregular%2Citalic%2C700%2C700italic%2C900%2C900italic|font_style:900%20bold%20regular%3A900%3Anormal&#8221; css_animation=&#8221;slideInDown&#8221; css=&#8221;.vc_custom_1748879234921{padding-top: 10px !important;padding-right: 10px !important;padding-bottom: 10px !important;padding-left: 10px !important;background-color: #28345B00 !important;border-radius: 10px !important;}&#8221; link=&#8221;url:https%3A%2F%2Fwww.adresultsmedia.com%2Fnews-insights%2Fis-radio-advertising-effective%2F%23%3A~%3Atext%3DAmong%2520listeners%252018%2520and%2520older%2Cjust%2520below%2520YouTube%2520(23%2525)|title:Nielsen|target:_blank&#8221;][\/vc_column][\/vc_row][vc_row full_width=&#8221;stretch_row&#8221; content_placement=&#8221;middle&#8221; parallax=&#8221;content-moving&#8221; css=&#8221;.vc_custom_1748635363620{padding-top: 100px !important;padding-bottom: 100px !important;background-image: url(https:\/\/www.compassmedianetworks.com\/wp-content\/uploads\/2025\/05\/450175819_1002012217956865_696603606140991043_n.jpg?id=25383) !important;background-position: center;background-repeat: no-repeat !important;background-size: cover !important;}&#8221;][vc_column width=&#8221;1\/2&#8243; css=&#8221;.vc_custom_1748899307790{background-color: #5D0202CC !important;}&#8221;][vc_custom_heading text=&#8221;<strong>Wide Reach<\/strong>&#8221; font_container=&#8221;tag:h1|font_size:85|text_align:left|color:%23ffffff|line_height:1.0%20em&#8221; use_theme_fonts=&#8221;yes&#8221; css=&#8221;.vc_custom_1748876397175{margin-top: 0px !important;padding-top: 25px !important;padding-right: 25px !important;padding-left: 25px !important;}&#8221; link=&#8221;url:https%3A%2F%2Fradioink.com%2F2024%2F03%2F05%2Fnielsen-radio-is-americas-number-one-mass-reach-medium%2F%23%3A~%3Atext%3DDays%2520short%2520of%2520the%2520first%2520anniversary%2520of%2Cindividuals%2520in%2520this%2520age%2520group%2520than%2520TV.|title:radioink|target:_blank&#8221;][vc_column_text css=&#8221;.vc_custom_1748621931466{padding-right: 25px !important;padding-left: 25px !important;}&#8221;]<\/p>\n<p><span style=\"color: #ffffff;\">Radio reaches 84% of adults 18+ weekly, surpassing social networking on smartphones (78%), connected TV (74%), and traditional TV (58%). It captures 69% of ad-supported audio listening time, far ahead of podcasts (19%) and streaming (3\u20135%).<br \/>\n<\/span><\/p>\n<p>[\/vc_column_text][vc_btn title=&#8221;Full Article&#8221; style=&#8221;outline&#8221; color=&#8221;white&#8221; css=&#8221;.vc_custom_1748982392282{padding-right: 25px !important;padding-bottom: 50px !important;padding-left: 25px !important;}&#8221; link=&#8221;url:https%3A%2F%2Fradioink.com%2F2024%2F03%2F05%2Fnielsen-radio-is-americas-number-one-mass-reach-medium%2F|title:RADIOINK|target:_blank&#8221;][\/vc_column][vc_column width=&#8221;1\/2&#8243; css=&#8221;.vc_custom_1748623224000{padding-left: 25px !important;}&#8221;][\/vc_column][\/vc_row][vc_row full_width=&#8221;stretch_row&#8221; content_placement=&#8221;middle&#8221; parallax=&#8221;content-moving-fade&#8221; css=&#8221;.vc_custom_1748630822758{padding-top: 100px !important;padding-bottom: 100px !important;background-color: #1724B1 !important;}&#8221;][vc_column][vc_custom_heading text=&#8221;Nielsen Audio: AM\/FM Radio Delivers Excellent ROI&#8221; font_container=&#8221;tag:p|font_size:66|text_align:center|color:%23FFFFFF|line_height:1.0%20em&#8221; google_fonts=&#8221;font_family:Lato%3A100%2C100italic%2C300%2C300italic%2Cregular%2Citalic%2C700%2C700italic%2C900%2C900italic|font_style:900%20bold%20regular%3A900%3Anormal&#8221; css_animation=&#8221;slideInDown&#8221; css=&#8221;.vc_custom_1749580494348{padding-top: 10px !important;padding-right: 10px !important;padding-bottom: 10px !important;padding-left: 10px !important;background-color: #28345B00 !important;border-radius: 10px !important;}&#8221; link=&#8221;url:https%3A%2F%2Fwww.insideradio.com%2Ffree%2Fhow-am-fm-radio-can-help-brands-meet-their-roi-objectives%2Farticle_0ae1db84-9437-4e77-bc63-ec833d75dfc6.html|title:Nielsen|target:_blank&#8221; el_class=&#8221;.entypo-icon-info-circled:before&#8221;][\/vc_column][\/vc_row][vc_row full_width=&#8221;stretch_row&#8221; content_placement=&#8221;middle&#8221; parallax=&#8221;content-moving&#8221; css=&#8221;.vc_custom_1748633561089{padding-top: 100px !important;padding-bottom: 100px !important;background-image: url(https:\/\/www.compassmedianetworks.com\/wp-content\/uploads\/2025\/05\/352860006_768250978378171_4268732891936792997_n.jpg?id=25376) !important;background-position: center;background-repeat: no-repeat !important;background-size: cover !important;}&#8221;][vc_column width=&#8221;1\/2&#8243; css=&#8221;.vc_custom_1748632804664{background-color: #5D15A89C !important;}&#8221;][vc_custom_heading text=&#8221;<strong>The Power of Spoken Word<\/strong>&#8221; font_container=&#8221;tag:h1|font_size:85|text_align:left|color:%23ffffff|line_height:1.0%20em&#8221; use_theme_fonts=&#8221;yes&#8221; css=&#8221;.vc_custom_1748876335680{margin-top: 0px !important;padding-top: 25px !important;padding-right: 25px !important;padding-left: 25px !important;}&#8221; link=&#8221;url:https%3A%2F%2Fwww.westwoodone.com%2Fblog%2F2024%2F02%2F05%2Fyes-am-fm-radio-attribution-for-site-traffic-and-search-can-be-measured-leadsrx-17-campaign-analysis-reveals-a-14-average-increase-in-website-traffic-due-to-am-fm-radio-advertising%2F|title:radioink|target:_blank&#8221;][vc_column_text css=&#8221;.vc_custom_1748632868397{padding-right: 25px !important;padding-left: 25px !important;}&#8221;]<\/p>\n<p><span style=\"color: #ffffff;\">Radio boosts web traffic and brand awareness, with studies showing a multiplier effect on multi-channel campaigns.<br \/>\n<\/span><\/p>\n<p>[\/vc_column_text][vc_btn title=&#8221;Full Article&#8221; style=&#8221;outline&#8221; color=&#8221;white&#8221; css=&#8221;.vc_custom_1748876316783{padding-right: 25px !important;padding-bottom: 50px !important;padding-left: 25px !important;}&#8221; link=&#8221;url:https%3A%2F%2Fwww.westwoodone.com%2Fblog%2F2024%2F02%2F05%2Fyes-am-fm-radio-attribution-for-site-traffic-and-search-can-be-measured-leadsrx-17-campaign-analysis-reveals-a-14-average-increase-in-website-traffic-due-to-am-fm-radio-advertising%2F|title:RADIOINK|target:_blank&#8221;][\/vc_column][vc_column width=&#8221;1\/2&#8243; css=&#8221;.vc_custom_1748623224000{padding-left: 25px !important;}&#8221;][\/vc_column][\/vc_row][vc_row full_width=&#8221;stretch_row&#8221; content_placement=&#8221;middle&#8221; parallax=&#8221;content-moving-fade&#8221; css=&#8221;.vc_custom_1748630822758{padding-top: 100px !important;padding-bottom: 100px !important;background-color: #1724B1 !important;}&#8221;][vc_column][vc_custom_heading text=&#8221;When comparing AM\/FM RADIO versus TV: Reach by GRPs, Nielsen Spring 2024 Survey reveals AM\/FM radio builds Reach faster than TV.&#8221; font_container=&#8221;tag:p|font_size:40|text_align:center|color:%23FFFFFF|line_height:1.0%20em&#8221; google_fonts=&#8221;font_family:Lato%3A100%2C100italic%2C300%2C300italic%2Cregular%2Citalic%2C700%2C700italic%2C900%2C900italic|font_style:900%20bold%20regular%3A900%3Anormal&#8221; css_animation=&#8221;slideInDown&#8221; css=&#8221;.vc_custom_1749579896904{padding-top: 10px !important;padding-right: 10px !important;padding-bottom: 10px !important;padding-left: 10px !important;background-color: #28345B00 !important;border-radius: 10px !important;}&#8221; src=&#8221;&#8220;https:\/\/www.compassmedianetworks.com\/wp-content\/uploads\/2018\/07\/info.png&#8220;&#8221; link=&#8221;url:https%3A%2F%2Fwww.insideradio.com%2Ffree%2Fhow-am-fm-radio-can-help-brands-meet-their-roi-objectives%2Farticle_0ae1db84-9437-4e77-bc63-ec833d75dfc6.html|title:nielsen|target:_blank&#8221;][\/vc_column][\/vc_row][vc_row full_width=&#8221;stretch_row&#8221; content_placement=&#8221;middle&#8221; parallax=&#8221;content-moving&#8221; css=&#8221;.vc_custom_1748633497161{padding-top: 100px !important;padding-bottom: 100px !important;background-image: url(https:\/\/www.compassmedianetworks.com\/wp-content\/uploads\/2025\/05\/Screenshot-2025-01-17-095947.png?id=25375) !important;background-position: 0 0;background-repeat: no-repeat !important;}&#8221;][vc_column width=&#8221;1\/2&#8243; css=&#8221;.vc_custom_1748876581984{background-color: #1F5438D6 !important;}&#8221;][vc_custom_heading text=&#8221;<strong>Radio is Engaging<\/strong>&#8221; font_container=&#8221;tag:h1|font_size:70|text_align:left|color:%23ffffff|line_height:1.0%20em&#8221; use_theme_fonts=&#8221;yes&#8221; css=&#8221;.vc_custom_1748876340831{margin-top: 0px !important;padding-top: 25px !important;padding-right: 25px !important;padding-left: 25px !important;}&#8221; link=&#8221;url:https%3A%2F%2Fradioink.com%2F2024%2F09%2F12%2Fengaged-and-informed-defining-traits-of-todays-radio-audience%2F|title:radioink|target:_blank&#8221;][vc_column_text css=&#8221;.vc_custom_1748982656059{padding-right: 25px !important;padding-left: 25px !important;}&#8221;]<\/p>\n<p><span style=\"color: #ffffff;\">Radio\u2019s auditory nature creates memorable experiences through storytelling, jingles, and live reads, driving brand discussions and consumer action.<\/span><\/p>\n<p><span style=\"color: #ffffff;\">Targeted Advertising: Radio allows precise audience targeting by station demographics and listening habits, ensuring ads reach the right listeners.<\/span><\/p>\n<p><span style=\"color: #ffffff;\">Get to know your target with Programmatic radio: An innovative way to place your ads on digital radio channels, podcasts, and streaming services precisely where your audience tunes in. This method leverages data and technology to automate the ad buying process, ensuring your message is delivered at the optimal moment to listeners who are most likely to be interested in your offerings.<\/span><\/p>\n<p>[\/vc_column_text][vc_btn title=&#8221;Full Article&#8221; style=&#8221;outline&#8221; color=&#8221;white&#8221; css=&#8221;.vc_custom_1748982740262{padding-right: 25px !important;padding-bottom: 50px !important;padding-left: 25px !important;}&#8221; link=&#8221;url:https%3A%2F%2Fraincross.com%2Fprogrammatic-radio-advertising-guide%2F%23%3A~%3Atext%3DProgrammatic%2520radio%2520is%2520an%2520innovative%2Cfacing%2520approach%2520to%2520capturing%2520audiences.|title:RainCross|target:_blank&#8221;][\/vc_column][vc_column width=&#8221;1\/2&#8243; css=&#8221;.vc_custom_1748623224000{padding-left: 25px !important;}&#8221;][\/vc_column][\/vc_row][vc_row full_width=&#8221;stretch_row&#8221; content_placement=&#8221;middle&#8221; parallax=&#8221;content-moving-fade&#8221; css_animation=&#8221;fadeInLeftBig&#8221; css=&#8221;.vc_custom_1748892787424{padding-top: 50px !important;padding-bottom: 50px !important;background-color: #82D6FF !important;}&#8221;][vc_column][vc_column_text css=&#8221;&#8221;]<\/p>\n<div id=\"testimonial37\" class=\"testimonial_list\"><ul class=\"testimonials\"><li><div class=\"testimonial-box\"><div class=\"tc-details\"><div class=\"tc-client-image\"><img  width=\"80\"  height=\"80\"  class=\"imageborder\"  alt=\"\" src=\"https:\/\/www.compassmedianetworks.com\/wp-content\/uploads\/2018\/07\/Designer-1-80x80.png\"><\/div><\/div><div class=\"tc-content\"><p><p><strong><span style=\"font-size: 18pt;\">\u201cAM\/FM radio CPMs should be a premium to Pandora and Spotify: Pandora\/Spotify audio impressions are not the same as AM\/FM radio impressions. \u201d<\/span><\/strong><\/p><\/p><\/div><\/div><\/li><li><div class=\"testimonial-box\"><div class=\"tc-details\"><div class=\"tc-client-image\"><img  width=\"80\"  height=\"80\"  class=\"imageborder\"  alt=\"\" src=\"https:\/\/www.compassmedianetworks.com\/wp-content\/uploads\/2018\/07\/Designer-1-80x80.png\"><\/div><\/div><div class=\"tc-content\"><p><p><strong><span style=\"font-size: 18pt;\">A series of recent studies explode the myth that ads with \u201csight, sound, and motion\u201d are inherently more effective than audio ads. Lumen\u2019s recent study reveals audio ads exhibit greater attentiveness and brand recall than video.<span style=\"color: #0000ff;\"> Lumen also reports audio is also the most cost-efficient media on an \u201cattention CPM\u201d basis.<\/span><\/span> <\/strong><em>\u2014 Source: U.S. Media Attention Study, MARU\/Matchbox National Survey<\/em><\/p><\/p><\/div><\/div><\/li><li><div class=\"testimonial-box\"><div class=\"tc-details\"><div class=\"tc-client-image\"><img  width=\"80\"  height=\"80\"  class=\"imageborder\"  alt=\"\" src=\"https:\/\/www.compassmedianetworks.com\/wp-content\/uploads\/2018\/07\/Designer-1-80x80.png\"><\/div><\/div><div class=\"tc-content\"><p><p><strong><span style=\"font-size: 18pt;\">Startups Are Turning To Radio Advertising To Grow Their New Businesses. Borrell &amp; Associates May, 2025 data reveals that <span style=\"color: #0000ff;\">14% of the small business<\/span> that have opened since 2020 plan to hike their radio ad spending this year.<\/span><\/strong><\/p><\/p><\/div><\/div><\/li><li><div class=\"testimonial-box\"><div class=\"tc-details\"><div class=\"tc-client-image\"><img  width=\"80\"  height=\"80\"  class=\"imageborder\"  alt=\"\" src=\"https:\/\/www.compassmedianetworks.com\/wp-content\/uploads\/2018\/07\/Designer-1-80x80.png\"><\/div><\/div><div class=\"tc-content\"><p><p><strong><span style=\"font-size: 18pt;\">Sports\/News-Talk content garners the greatest attention: AM\/FM radio audiences pay the most attention when listening to <span style=\"color: #0000ff;\">Sports 76%<\/span>\u00a0and <span style=\"color: #0000ff;\">News\/Talk 73%<\/span>\u00a0 (only second to public radio 79%)<\/span><\/strong><\/p>\r\n<p><em>\u2014 Source: U.S. Media Attention Study, MARU\/Matchbox National Survey, April 2024<\/em><\/p><\/p><\/div><\/div><\/li><li><div class=\"testimonial-box\"><div class=\"tc-details\"><div class=\"tc-client-image\"><img  width=\"80\"  height=\"80\"  class=\"imageborder\"  alt=\"\" src=\"https:\/\/www.compassmedianetworks.com\/wp-content\/uploads\/2018\/07\/Designer-1-80x80.png\"><\/div><\/div><div class=\"tc-content\"><p><p><strong><span style=\"font-size: 18pt;\">\u201cRadio Listeners Over-Index Across the Board. They are more likely to use advertising as a pathway to new product discovery. They\u2019re decision-makers. They have families.\u201d<\/span><\/strong><\/p>\r\n<p>\u2014 NuVoodoo, Making the Case for Radio study, Sept. 2024\u00a0<\/p><\/p><\/div><\/div><\/li><li><div class=\"testimonial-box\"><div class=\"tc-details\"><div class=\"tc-client-image\"><img  width=\"80\"  height=\"80\"  class=\"imageborder\"  alt=\"\" src=\"https:\/\/www.compassmedianetworks.com\/wp-content\/uploads\/2018\/07\/Designer-1-80x80.png\"><\/div><\/div><div class=\"tc-content\"><p><p><strong><span style=\"font-size: 18pt;\">\u201c \u2018Real Radio\u2019 is still defined for me by doing what a playlist cannot do\u2014putting together music in an order that is different each time, but not random; telling me what\u2019s happening in my town, or yours; advocating for the music it introduces to me; being punctuated by people who are funny or thought-provoking. Part of the initial appeal when I began listening, and part of radio\u2019s identifying DNA now, is the shared experience.\u201d <\/span><\/strong><em>\u2014 Sean Ross, VP Music and Programming, Edison Research<\/em><\/p><\/p><\/div><\/div><\/li><\/ul><\/div>\n<p>[\/vc_column_text][\/vc_column][\/vc_row][vc_row full_width=&#8221;stretch_row&#8221; content_placement=&#8221;middle&#8221; parallax=&#8221;content-moving&#8221; css=&#8221;.vc_custom_1748873740855{padding-top: 100px !important;padding-bottom: 100px !important;background-image: url(https:\/\/www.compassmedianetworks.com\/wp-content\/uploads\/2025\/06\/FootballPlayer_Back.jpg?id=25389) !important;}&#8221;][vc_column width=&#8221;1\/2&#8243; css=&#8221;.vc_custom_1748873767162{background-color: #082B6DCC !important;}&#8221;][vc_custom_heading text=&#8221;<strong>80%+ of NFL Listening Audience is Reached in the Car<\/strong>&#8221; font_container=&#8221;tag:h1|font_size:70|text_align:left|color:%23ffffff|line_height:1.0%20em&#8221; use_theme_fonts=&#8221;yes&#8221; css=&#8221;.vc_custom_1748874217923{margin-top: 0px !important;padding-top: 25px !important;padding-right: 25px !important;padding-left: 25px !important;}&#8221;][vc_column_text css=&#8221;.vc_custom_1748961174204{padding-right: 25px !important;padding-left: 25px !important;}&#8221;]<\/p>\n<p><span style=\"color: #ffffff;\"><strong>The NFL Audience on Radio is More Passionate than the TV Audience, Leading to Greater Impact from Audio Commercials<\/strong><\/span><\/p>\n<p><span style=\"color: #ffffff;\">THE IMPACT OF NFL BROADCASTS FOR BRANDS&#8230;<br \/>\nHighlighting In-Market Stations Exclusive Coverage and Audience Engagement. The Benefits of Advertising during NFL games, Emphasizing the Passionate Listener Base and Extensive Reach:<br \/>\n<\/span><\/p>\n<ul style=\"list-style-type: circle; color: #ffff00;\">\n<li><span style=\"color: #ffff00; font-size: 14pt;\">Engaged Audience<\/span><\/li>\n<li><span style=\"color: #ffff00; font-size: 14pt;\">Massive Reach<\/span><\/li>\n<li><span style=\"color: #ffff00; font-size: 14pt;\">Captivated In-Car Listening<\/span><\/li>\n<li><span style=\"color: #ffff00; font-size: 14pt;\">Desirable Demographics<\/span><\/li>\n<li><span style=\"color: #ffff00; font-size: 14pt;\">Amplifying TV Campaigns<\/span><\/li>\n<\/ul>\n<p>[\/vc_column_text][vc_btn title=&#8221;Full Article&#8221; style=&#8221;outline&#8221; color=&#8221;white&#8221; css=&#8221;.vc_custom_1748876701336{padding-right: 25px !important;padding-bottom: 50px !important;padding-left: 25px !important;}&#8221; link=&#8221;url:https%3A%2F%2Fwww.westwoodone.com%2Fblog%2F2023%2F01%2F17%2Fnfl-postseason-on-am-fm-radio-why-sports-play-by-play-listeners-are-more-engaged-than-the-tv-audience-and-more-likely-to-make-major-purchases%2F%23%3A~%3Atext%3DClick%2520here%2520to%2520view%2520or%2Csignificant%2520impact%2520on%2520advertising%2520effectiveness.%26text%3DA%2520study%2520of%2520756%2520sports%2Cthey%2520follow%2520than%2520TV%2520viewers.%26text%3DA%2520just%2520released%2520study%2520from%2CPlay%2520fantasy%2520sports|title:RADIOINK|target:_blank&#8221;][\/vc_column][vc_column width=&#8221;1\/2&#8243; css=&#8221;.vc_custom_1748623224000{padding-left: 25px !important;}&#8221;][\/vc_column][\/vc_row][vc_row full_width=&#8221;stretch_row&#8221; content_placement=&#8221;middle&#8221; parallax=&#8221;content-moving-fade&#8221; css=&#8221;.vc_custom_1750281369361{padding-top: 100px !important;padding-bottom: 100px !important;background-color: #1724B1 !important;}&#8221;][vc_column][vc_custom_heading text=&#8221;\u201cData shows two-thirds of consumers say they have taken action as a result of an ad in the past three months.\u201d&#8221; font_container=&#8221;tag:p|font_size:40|text_align:center|color:%23FFFFFF|line_height:1.0%20em&#8221; google_fonts=&#8221;font_family:Lato%3A100%2C100italic%2C300%2C300italic%2Cregular%2Citalic%2C700%2C700italic%2C900%2C900italic|font_style:900%20bold%20regular%3A900%3Anormal&#8221; css_animation=&#8221;slideInDown&#8221; css=&#8221;.vc_custom_1750281465171{padding-top: 10px !important;padding-right: 10px !important;padding-bottom: 10px !important;padding-left: 10px !important;background-color: #28345B00 !important;border-radius: 10px !important;}&#8221; src=&#8221;&#8220;https:\/\/www.compassmedianetworks.com\/wp-content\/uploads\/2018\/07\/info.png&#8220;&#8221; link=&#8221;url:https%3A%2F%2Fwww.insideradio.com%2Ffree%2Fkatz-radio-ad-influenced-consumers-are-more-valuable-to-brands%2Farticle_66d6aec0-ea1d-4aed-99fc-14d8dd8d7847.html|title:katz|target:_blank&#8221;][\/vc_column][\/vc_row][vc_row full_width=&#8221;stretch_row&#8221; content_placement=&#8221;middle&#8221; parallax=&#8221;content-moving&#8221; css=&#8221;.vc_custom_1750279274744{padding-top: 100px !important;padding-bottom: 100px !important;background-image: url(https:\/\/www.compassmedianetworks.com\/wp-content\/uploads\/2025\/06\/chiefs-raiders.png?id=25672) !important;}&#8221;][vc_column width=&#8221;1\/2&#8243; css=&#8221;.vc_custom_1750279877714{background-color: #851C03C7 !important;}&#8221;][vc_custom_heading text=&#8221;<strong>Radio Outperforms Other Media in Key Consumer Categories <\/strong>&#8221; font_container=&#8221;tag:h1|font_size:60|text_align:left|color:%23ffffff|line_height:1.0%20em&#8221; use_theme_fonts=&#8221;yes&#8221; css=&#8221;.vc_custom_1750279051316{margin-top: 0px !important;padding-top: 25px !important;padding-right: 25px !important;padding-left: 25px !important;}&#8221;][vc_column_text css=&#8221;.vc_custom_1750279436694{padding-right: 25px !important;padding-left: 25px !important;}&#8221;]<\/p>\n<p><span style=\"color: #ffffff;\"> In an analysis of the latest Nielsen Scarborough data, Katz Radio Group says the numbers show that radio outperforms other media in several key consumer categories resulting in U.S. adults taking an action after they are exposed to the radio spot. <\/span><\/p>\n<p><span style=\"color: #ffffff;\">\u201cWhile we do not know which advertisers\u2019 messaging they responded to, we do know that these radio-influenced consumers are highly engaged across categories, making them advantageous to brands\u2014and more valuable than ad-influenced adults in general,\u201d says Katz in a blog post detailing its findings&#8230;<br \/>\n<\/span><\/p>\n<p>[\/vc_column_text][vc_btn title=&#8221;Full Article&#8221; style=&#8221;outline&#8221; color=&#8221;white&#8221; css=&#8221;.vc_custom_1750279456151{padding-right: 25px !important;padding-bottom: 50px !important;padding-left: 25px !important;}&#8221; link=&#8221;url:https%3A%2F%2Fwww.insideradio.com%2Ffree%2Fkatz-radio-ad-influenced-consumers-are-more-valuable-to-brands%2Farticle_66d6aec0-ea1d-4aed-99fc-14d8dd8d7847.html|title:INSIDERADIO|target:_blank&#8221;][\/vc_column][vc_column width=&#8221;1\/2&#8243; css=&#8221;.vc_custom_1748623224000{padding-left: 25px !important;}&#8221;][\/vc_column][\/vc_row][vc_row full_width=&#8221;stretch_row&#8221; content_placement=&#8221;middle&#8221; parallax=&#8221;content-moving-fade&#8221; css=&#8221;.vc_custom_1748630822758{padding-top: 100px !important;padding-bottom: 100px !important;background-color: #1724B1 !important;}&#8221;][vc_column][vc_custom_heading text=&#8221;According to Edison Research\u2019s Q2 2025 Share of Ear study, AM\/FM radio captures 56% of all in-car audio time&#8221; font_container=&#8221;tag:p|font_size:40|text_align:center|color:%23FFFFFF|line_height:1.0%20em&#8221; google_fonts=&#8221;font_family:Lato%3A100%2C100italic%2C300%2C300italic%2Cregular%2Citalic%2C700%2C700italic%2C900%2C900italic|font_style:900%20bold%20regular%3A900%3Anormal&#8221; css_animation=&#8221;slideInDown&#8221; css=&#8221;.vc_custom_1755619850784{padding-top: 10px !important;padding-right: 10px !important;padding-bottom: 10px !important;padding-left: 10px !important;background-color: #28345B00 !important;border-radius: 10px !important;}&#8221; link=&#8221;url:https%3A%2F%2Fradioink.com%2F2025%2F08%2F11%2Fam-fm-crushes-spotify-and-siriusxm-in-us-in-car-listening%2F|title:Nielsen|target:_blank&#8221;][\/vc_column][\/vc_row][vc_row full_width=&#8221;stretch_row&#8221; content_placement=&#8221;middle&#8221; parallax=&#8221;content-moving&#8221; css=&#8221;.vc_custom_1748874938954{padding-top: 100px !important;padding-bottom: 100px !important;background-image: url(https:\/\/www.compassmedianetworks.com\/wp-content\/uploads\/2025\/06\/2148303855.jpg?id=25396) !important;background-position: 0 0;background-repeat: no-repeat !important;}&#8221;][vc_column width=&#8221;1\/2&#8243; css=&#8221;.vc_custom_1748633996999{background-color: #42382CCC !important;}&#8221;][vc_custom_heading text=&#8221;<strong>Radio is Cost Effective for Advertisers<\/strong>&#8221; font_container=&#8221;tag:h1|font_size:70|text_align:left|color:%23ffffff|line_height:1.0%20em&#8221; use_theme_fonts=&#8221;yes&#8221; css=&#8221;.vc_custom_1757513690314{margin-top: 0px !important;padding-top: 25px !important;padding-right: 25px !important;padding-left: 25px !important;}&#8221; link=&#8221;url:https%3A%2F%2Fbinniemedia.com%2Fthe-advantages-of-radio-advertising%2F%23%3A~%3Atext%3DCost%252DEffectiveness%2520of%2520Radio%2520Ads%2Cin%2520a%2520cost%252Defficient%2520manner.|title:binniemedia&#8221;][vc_column_text css=&#8221;.vc_custom_1748632636221{padding-right: 25px !important;padding-left: 25px !important;}&#8221;]<\/p>\n<p><span style=\"color: #ffffff;\">Radio ads cost $5\u2013$750 per 60-second spot (cost per point), significantly less than TV or digital video, with a high ROI due to broad audience reach.<br \/>\n<\/span><\/p>\n<p>[\/vc_column_text][vc_btn title=&#8221;Full Article&#8221; style=&#8221;outline&#8221; color=&#8221;white&#8221; css=&#8221;.vc_custom_1748879363769{padding-right: 25px !important;padding-bottom: 50px !important;padding-left: 25px !important;}&#8221; link=&#8221;url:https%3A%2F%2Fwww.adresultsmedia.com%2Fnews-insights%2Fis-radio-advertising-effective%2F|title:RADIOINK|target:_blank&#8221;][\/vc_column][vc_column width=&#8221;1\/2&#8243; css=&#8221;.vc_custom_1748623224000{padding-left: 25px !important;}&#8221;][\/vc_column][\/vc_row][vc_row full_width=&#8221;stretch_row&#8221; content_placement=&#8221;middle&#8221; parallax=&#8221;content-moving-fade&#8221; css=&#8221;.vc_custom_1748630822758{padding-top: 100px !important;padding-bottom: 100px !important;background-color: #1724B1 !important;}&#8221;][vc_column][vc_custom_heading text=&#8221;\u201cAccording to Nielsen Research, Within the ad supported audio universe in the first quarter of 2025, consumers spent 66% of their daily listening time with radio.\u201d&#8221; font_container=&#8221;tag:p|font_size:40|text_align:center|color:%23FFFFFF|line_height:1.0%20em&#8221; google_fonts=&#8221;font_family:Lato%3A100%2C100italic%2C300%2C300italic%2Cregular%2Citalic%2C700%2C700italic%2C900%2C900italic|font_style:900%20bold%20regular%3A900%3Anormal&#8221; css_animation=&#8221;slideInDown&#8221; css=&#8221;.vc_custom_1748962988004{padding-top: 10px !important;padding-right: 10px !important;padding-bottom: 10px !important;padding-left: 10px !important;background-color: #28345B00 !important;border-radius: 10px !important;}&#8221; link=&#8221;url:https%3A%2F%2Fwww.nielsen.com%2Finsights%2F2025%2Fthe-record-q1-audio-listening-trends%2F|title:nielsen|target:_blank&#8221;][\/vc_column][\/vc_row][vc_row full_width=&#8221;stretch_row&#8221; content_placement=&#8221;middle&#8221; parallax=&#8221;content-moving&#8221; css=&#8221;.vc_custom_1748877377616{padding-top: 100px !important;padding-bottom: 100px !important;background-image: url(https:\/\/www.compassmedianetworks.com\/wp-content\/uploads\/2025\/06\/2148802326.jpg?id=25411) !important;}&#8221;][vc_column width=&#8221;1\/2&#8243; css=&#8221;.vc_custom_1748633996999{background-color: #42382CCC !important;}&#8221;][vc_custom_heading text=&#8221;<strong>Radio Production Costs are Significantly Lower Than TV<\/strong>&#8221; font_container=&#8221;tag:h1|font_size:55|text_align:left|color:%23ffffff|line_height:1.0%20em&#8221; use_theme_fonts=&#8221;yes&#8221; css=&#8221;.vc_custom_1748876909825{margin-top: 0px !important;padding-top: 25px !important;padding-right: 25px !important;padding-left: 25px !important;}&#8221; link=&#8221;url:https%3A%2F%2Fhybridmediaservices.com%2Fpros-and-cons-of-radio-advertising-you-should-know%2F%23%3A~%3Atext%3Dlikelihood%2520of%2520engagement.-%2CCost%2520Efficiency%2Cwithout%2520exhausting%2520their%2520marketing%2520budgets.|title:hybridmediaservices|target:_blank&#8221;][vc_column_text css=&#8221;.vc_custom_1748877118617{padding-right: 25px !important;padding-left: 25px !important;}&#8221;]<\/p>\n<p><span style=\"color: #ffffff;\">When it comes to budget-friendly advertising, radio stands out. The cost of producing and airing radio commercials is significantly lower than that for television or digital video platforms. This cost efficiency enables businesses, especially small to medium-sized enterprises, to achieve wider reach and frequency without exhausting their marketing budgets.<br \/>\n<\/span><\/p>\n<p><span style=\"color: #ffffff;\">Compass Media Networks provides a full complement of commercial creative services via our Compass Creative division \u2014 The leading provider of spec spots in the country along with SPECai, an AI web tool that provides your team with the ability to create spec spots in seconds. <\/span><\/p>\n<p>[\/vc_column_text][vc_btn title=&#8221;Full Article&#8221; style=&#8221;outline&#8221; color=&#8221;white&#8221; css=&#8221;.vc_custom_1750262135687{padding-right: 25px !important;padding-bottom: 50px !important;padding-left: 25px !important;}&#8221; link=&#8221;url:https%3A%2F%2Fradioactivemedia.com%2Fis-radio-advertising-effective%2F|title:RADIOINK|target:_blank&#8221;][vc_single_image image=&#8221;24671&#8243; img_size=&#8221;full&#8221; onclick=&#8221;custom_link&#8221; css=&#8221;&#8221; link=&#8221;\/index.php\/programming\/services\/&#8221;][\/vc_column][vc_column width=&#8221;1\/2&#8243; css=&#8221;.vc_custom_1748623224000{padding-left: 25px !important;}&#8221;][\/vc_column][\/vc_row][vc_row full_width=&#8221;stretch_row&#8221; content_placement=&#8221;middle&#8221; parallax=&#8221;content-moving-fade&#8221; css=&#8221;.vc_custom_1748630822758{padding-top: 100px !important;padding-bottom: 100px !important;background-color: #1724B1 !important;}&#8221;][vc_column][vc_custom_heading text=&#8221;\u201cAgencies Continue to Underestimate AM\/FM Radio\u2019s Audience Share. Since 2017, AM\/FM radio has remained dominant based on &#8216;Share of Ear,&#8217; currently with a 62% share of ad-supported audio \u2013 52% from over-the-air, and 10% from streaming \u2013 among persons 25-54.\u201d&#8221; font_container=&#8221;tag:p|font_size:40|text_align:center|color:%23FFFFFF|line_height:1.0%20em&#8221; google_fonts=&#8221;font_family:Lato%3A100%2C100italic%2C300%2C300italic%2Cregular%2Citalic%2C700%2C700italic%2C900%2C900italic|font_style:900%20bold%20regular%3A900%3Anormal&#8221; css_animation=&#8221;slideInDown&#8221; css=&#8221;.vc_custom_1748963385760{padding-top: 10px !important;padding-right: 10px !important;padding-bottom: 10px !important;padding-left: 10px !important;background-color: #28345B00 !important;border-radius: 10px !important;}&#8221; link=&#8221;url:https%3A%2F%2Fwww.insideradio.com%2Ffree%2Fagencies-continue-to-underestimate-am-fm-radio-s-audience-share%2Farticle_a5495fba-9145-4e1b-86fb-90e0ad866db7.html|title:insideradio|target:_blank&#8221;][\/vc_column][\/vc_row][vc_row full_width=&#8221;stretch_row&#8221; content_placement=&#8221;bottom&#8221; parallax=&#8221;content-moving&#8221; css=&#8221;.vc_custom_1750262730667{padding-top: 100px !important;padding-bottom: 100px !important;background-image: url(https:\/\/www.compassmedianetworks.com\/wp-content\/uploads\/2025\/05\/FBHWNashville1-17-scaled.jpeg?id=25381) !important;background-position: 0 0;background-repeat: no-repeat !important;}&#8221;][vc_column width=&#8221;1\/2&#8243; css=&#8221;.vc_custom_1750280629922{background-color: #971414BF !important;}&#8221;][vc_custom_heading text=&#8221;<strong>Segmented &amp; Measureable Target Audience<\/strong>&#8221; font_container=&#8221;tag:h1|font_size:55|text_align:left|color:%23ffffff|line_height:1.0%20em&#8221; use_theme_fonts=&#8221;yes&#8221; css=&#8221;.vc_custom_1748878430071{margin-top: 0px !important;padding-top: 25px !important;padding-right: 25px !important;padding-left: 25px !important;}&#8221; link=&#8221;url:https%3A%2F%2Fwww.nielsen.com%2Fsolutions%2Fmedia-planning%2Faudience-segments%2F%3F2025-Portfolio-Analytics-PaidSearch%26gad_source%3D1%26gad_campaignid%3D21269680730%26gbraid%3D0AAAAADhh4pIHLbqGhjIEkFsjMW75JV7Xa%26gclid%3DCjwKCAjwl_XBBhAUEiwAWK2hzoxHdRqA2HsjZFL7YPipm4KHQgzAcImWsbYX28qWfnW9cK4dnYxnbBoChdoQAvD_BwE%26gclsrc%3Daw.ds|title:nielsen|target:_blank&#8221;][vc_column_text css=&#8221;.vc_custom_1750262683629{padding-right: 25px !important;padding-left: 25px !important;}&#8221;]<\/p>\n<p><span style=\"color: #ffffff;\">Targeted Advertising: Radio allows precise audience targeting by station demographics and listening habits, ensuring ads reach the right listeners.<\/span><\/p>\n<p><span style=\"color: #ffffff;\">A recent studio was conducted of respondents categorized into listeners (73% of the sample \u2013 of which 23% were heavy listeners) and non-listeners (27%). Radio listeners are characterized by their active involvement in community and personal activities. They are more likely to use advertising as a way to discover new products and are responsive to buying incentives such as coupons and discount codes. Unlike their non-listening counterparts, radio listeners are less likely to be introverted, participating in social and public events.<\/span><\/p>\n<p>[\/vc_column_text][vc_btn title=&#8221;Full Article&#8221; style=&#8221;outline&#8221; color=&#8221;white&#8221; css=&#8221;.vc_custom_1750262260825{padding-right: 25px !important;padding-bottom: 50px !important;padding-left: 25px !important;}&#8221; link=&#8221;url:https%3A%2F%2Fradioink.com%2F2024%2F09%2F12%2Fengaged-and-informed-defining-traits-of-todays-radio-audience%2F|title:RADIOINK|target:_blank&#8221;][\/vc_column][vc_column width=&#8221;1\/2&#8243; css=&#8221;.vc_custom_1748623224000{padding-left: 25px !important;}&#8221;][\/vc_column][\/vc_row][vc_row full_width=&#8221;stretch_row&#8221; content_placement=&#8221;middle&#8221; parallax=&#8221;content-moving&#8221; css=&#8221;.vc_custom_1748635109641{padding-top: 100px !important;padding-bottom: 100px !important;background-image: url(https:\/\/www.compassmedianetworks.com\/wp-content\/uploads\/2025\/05\/88940.jpg?id=25379) !important;}&#8221;][vc_column width=&#8221;1\/2&#8243; css=&#8221;.vc_custom_1748635500535{background-color: #30418DCC !important;}&#8221;][vc_custom_heading text=&#8221;<strong>Terrestrial Radio Connects Across Generations &amp; Rural America<\/strong>&#8221; font_container=&#8221;tag:h1|font_size:55|text_align:left|color:%23ffffff|line_height:1.0%20em&#8221; use_theme_fonts=&#8221;yes&#8221; css=&#8221;.vc_custom_1748879407294{margin-top: 0px !important;padding-top: 25px !important;padding-right: 25px !important;padding-left: 25px !important;}&#8221; link=&#8221;url:https%3A%2F%2Fwww.nielsen.com%2Finsights%2F2025%2Fthe-record-q1-audio-listening-trends%2F|title:Nielsen|target:_blank&#8221;][vc_column_text css=&#8221;.vc_custom_1748896782398{padding-right: 25px !important;padding-left: 25px !important;}&#8221;]<\/p>\n<p><span style=\"color: #ffffff;\">Traditional radio maintains an even stronger hold among older generations. Baby Boomers dedicate 69% of their ad-supported listening to terrestrial radio, while Gen X listeners spend 64% of their daily listening time with it.<\/span><\/p>\n<p><span style=\"color: #ffffff;\">Radio remains one of the most effective advertising and communication tools, but its impact varies significantly depending on location. In urban markets, radio competes with digital platforms, streaming services and social media for attention. However, in smaller rural communities like Prescott Valley, Verde Valley, Cottonwood and Flagstaff, local radio remains a trusted and powerful medium for businesses and residents alike.<\/span><\/p>\n<p>[\/vc_column_text][vc_btn title=&#8221;Full Article&#8221; style=&#8221;outline&#8221; color=&#8221;white&#8221; css=&#8221;.vc_custom_1748983981086{padding-right: 25px !important;padding-bottom: 50px !important;padding-left: 25px !important;}&#8221; link=&#8221;url:https%3A%2F%2Fradioink.com%2F2025%2F01%2F24%2Fradio-carried-ad-supported-listening-across-generations-in-2024%2F%23%3A~%3Atext%3DTraditional%2520radio%2520still%2520rules%2520listening%2Ctheir%2520daily%2520listening%2520to%2520radio.|title:RADIOINK|target:_blank&#8221;][\/vc_column][vc_column width=&#8221;1\/2&#8243; css=&#8221;.vc_custom_1748623224000{padding-left: 25px !important;}&#8221;][\/vc_column][\/vc_row][vc_row full_width=&#8221;stretch_row&#8221; content_placement=&#8221;bottom&#8221; parallax=&#8221;content-moving&#8221; 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content_placement=&#8221;middle&#8221; parallax=&#8221;content-moving-fade&#8221; css=&#8221;.vc_custom_1770404747146{padding-top: 100px !important;padding-bottom: 100px !important;background: #000000D6 url(https:\/\/www.compassmedianetworks.com\/wp-content\/uploads\/2026\/02\/773A8466-1-scaled.jpg?id=27271);}&#8221;][vc_column][vc_custom_heading text=&#8221;For March Madness Ad Value In 2026, Radio Dunks On TV&#8221; font_container=&#8221;tag:p|font_size:40|text_align:center|color:%23FFFFFF|line_height:1.0%20em&#8221; google_fonts=&#8221;font_family:Lato%3A100%2C100italic%2C300%2C300italic%2Cregular%2Citalic%2C700%2C700italic%2C900%2C900italic|font_style:900%20bold%20regular%3A900%3Anormal&#8221; css_animation=&#8221;slideInDown&#8221; css=&#8221;.vc_custom_1770404387412{padding-top: 10px !important;padding-right: 10px !important;padding-bottom: 10px !important;padding-left: 10px !important;background-color: #0C4C7494 !important;border-radius: 10px !important;}&#8221; link=&#8221;url:https%3A%2F%2Fradioink.com%2F2026%2F01%2F13%2Ffor-march-madness-ad-value-in-2026-radio-dunks-on-tv%2F|title:RadioINK|target:_blank&#8221;][vc_column_text css=&#8221;.vc_custom_1770404942335{padding-top: 10px !important;padding-right: 20px !important;padding-bottom: 10px !important;padding-left: 20px !important;background-color: #29343FA3 !important;border-radius: 10px !important;}&#8221;] Among tournament listeners, [&hellip;]<\/p>\n","protected":false},"author":2,"featured_media":0,"parent":0,"menu_order":0,"comment_status":"closed","ping_status":"closed","template":"","meta":[],"categories":[],"tags":[301],"acf":[],"_links":{"self":[{"href":"https:\/\/www.compassmedianetworks.com\/index.php\/wp-json\/wp\/v2\/pages\/25321"}],"collection":[{"href":"https:\/\/www.compassmedianetworks.com\/index.php\/wp-json\/wp\/v2\/pages"}],"about":[{"href":"https:\/\/www.compassmedianetworks.com\/index.php\/wp-json\/wp\/v2\/types\/page"}],"author":[{"embeddable":true,"href":"https:\/\/www.compassmedianetworks.com\/index.php\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/www.compassmedianetworks.com\/index.php\/wp-json\/wp\/v2\/comments?post=25321"}],"version-history":[{"count":21,"href":"https:\/\/www.compassmedianetworks.com\/index.php\/wp-json\/wp\/v2\/pages\/25321\/revisions"}],"predecessor-version":[{"id":27274,"href":"https:\/\/www.compassmedianetworks.com\/index.php\/wp-json\/wp\/v2\/pages\/25321\/revisions\/27274"}],"wp:attachment":[{"href":"https:\/\/www.compassmedianetworks.com\/index.php\/wp-json\/wp\/v2\/media?parent=25321"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.compassmedianetworks.com\/index.php\/wp-json\/wp\/v2\/categories?post=25321"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.compassmedianetworks.com\/index.php\/wp-json\/wp\/v2\/tags?post=25321"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}