The Sound Solution: Why Radio is the Key to ROI and Reach Advertisers Need Now.<\/p>\n
In a recent sponsored-content AdAge <\/em>piece, December 4, 2017 issue, CEO of Entercom, David Field publishes a Q&A to the advertising community in hopes of brightening the eyes of media buyers everywhere who traditionally have ducked away from radio, in part. Field’s no nonsense approach boasts pro-radio statements such as “simply put, you can reach more people and achieve better results for less money using radio than any other medium.<\/strong>“<\/p>\n The paid content article provides an extensive info-graphic with impressive data provided by the usual radio data providers: Nielsen Audio, Edison Research, RAB and MediaScore. Perhaps the most impressive graph with data provided by Media Score\/Local Ad Recall “Radio delivers exceptional brand recall” stating that average brand unaided recall is 5x more likely with radio advertisers (12.4%) over non-radio advertisers (2.4%)<\/strong>. And the most interesting stat “Amplifying TV ad memorability” sited from Radio (re)Discovered: A Brand Manager’s guide to Radio from Nielsen Audio, 2017 reports that 35% Higher Awareness is achieved for the TV advertiser after hearing the same advertiser’s ad on radio<\/strong>.<\/p>\n The Entercom CEO waists no time after his CBS station merger acquisition (reported by Billboard,\u00a0November 17, 2017<\/em>) to let advertising agencies and the radio industry know that “only radio is live, local and personal with massive scale<\/strong>.” Kudos to Field for cheering-on the radio industry.<\/p>\n View the AdAge<\/em> piece\u00a0Here<\/a>. Download the Info-Graphic\u00a0Here<\/a>.<\/p>\n","protected":false},"excerpt":{"rendered":" The Sound Solution: Why Radio is the Key to ROI and Reach Advertisers Need Now. In a recent sponsored-content AdAge piece, December 4, 2017 issue, CEO of Entercom, David Field publishes a Q&A to the advertising community in hopes of brightening the eyes of media buyers everywhere who traditionally have ducked away from radio, in […]<\/p>\n","protected":false},"author":2,"featured_media":6902,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":[],"categories":[19],"tags":[],"acf":[],"_links":{"self":[{"href":"https:\/\/www.compassmedianetworks.com\/index.php\/wp-json\/wp\/v2\/posts\/6900"}],"collection":[{"href":"https:\/\/www.compassmedianetworks.com\/index.php\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.compassmedianetworks.com\/index.php\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.compassmedianetworks.com\/index.php\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/www.compassmedianetworks.com\/index.php\/wp-json\/wp\/v2\/comments?post=6900"}],"version-history":[{"count":0,"href":"https:\/\/www.compassmedianetworks.com\/index.php\/wp-json\/wp\/v2\/posts\/6900\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.compassmedianetworks.com\/index.php\/wp-json\/wp\/v2\/media\/6902"}],"wp:attachment":[{"href":"https:\/\/www.compassmedianetworks.com\/index.php\/wp-json\/wp\/v2\/media?parent=6900"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.compassmedianetworks.com\/index.php\/wp-json\/wp\/v2\/categories?post=6900"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.compassmedianetworks.com\/index.php\/wp-json\/wp\/v2\/tags?post=6900"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}