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SPECbyte from Compass Media Networks, developed by Yamanair Creative

Proudly serving Entercom, Townsquare Media, Saga Communications, Alpha Media and others in over 250 markets. From the creator of CashbyCreative, SPECbyte is responsible for over 100 million dollars in Local Direct Revenue. 

SPECBYTE — BECAUSE WHEN YOU CONTROL THE CREATIVE, YOU CONTROL THE BUY

  • “The most effective way to make a prospect fall in love with the idea of buying radio is to make them fall in love with an idea — first. Because every single day there is love story that we get to enjoy...” Yaman Coskun, CEO/Founder, Yamanair Creative/SPECbyte

  • “When a brand becomes likeable, then we begin to pay for attention to what they pitching to us... That's what secures revenue and that's always the ultimate foundation of effective branding.” Yaman Coskun, CEO/Founder, Yamanair Creative/SPECbyte

  • “SPECbyte is the secret weapon in closing new business. Spec commercials drastically increase the chances of a close and SPECbyte has helped our company generate significant new dollars. Creativity wins and SPECbyte is there to help!” David Bevins, COO, Connoisseur Media

  • “A fantastic tool that significantly elevates our level of customer service!”  Jeffrey Wilson, Senior Regional Vice President, Radio One

Specbyte is one of only two services in the world


Capable of delivering customized specs within 3 hours


It is the new gold standard for radio sellers


Turn “Creative” into REVENUE


Seasoned team of pros who “get” the critical connection between creative and revenue. Not a bunch of creative prima donnas


A unique, revolutionary and affordable sales tool where managers are guaranteed to get what they need

A meaningful, proven, sellable library of digital and audio spec spots designed to prospect and close deals


Ability for radio sellers to customize the specs within 3 hours of their request from their desktop or mobile devices


Ability for radio sellers to present advertising prospects with:

Customized Spec Audio

Customized Written scripts

Customized Banner ads

Customized Pre-Roll video

100 % Market exclusive


Accountability tool enabling radio executives to track:

Performance by AE

Performance by radio station

Performance by radio market


Radio sellers are GUARANTEED to receive 100% customized audio and digital creative.

  1. Bar - Axe Throwing - Bad Puns SPECbyte 0:31
  2. Landscaping - Genie SPECbyte 0:30
  3. Beer Distributor - Bad Luck David SPECbyte 0:31
  4. Ice cream Shop – I “scream” SPECbyte 0:31
  5. Pest Control - Critter Control SPECbyte 0:30
  6. Catering - Can't Get Enough (Holiday) SPECbyte 0:31
  7. Office Furniture - Cheap Boss SPECbyte 0:31
  8. Animal Hospital - Treat SPECbyte 0:30
  9. Printing Service - Say Something SPECbyte 0:31
  10. Real Estate - Downsizing SPECbyte 0:31
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