“AM/FM radio’s significant reach helps advertisers grow mental availability and create positive brand memories.” — Pierre Bouvard, Chief Insights Officer, Cumulus Media/Westwood One Audio Active Group 

A series of recent studies explode the myth that ads with “sight, sound, and motion” are inherently more effective than audio ads. Lumen’s recent study reveals audio ads exhibit greater attentiveness and brand recall than video. Lumen also reports audio is also the most cost-efficient media on an “attention CPM” basis. — Source: U.S. Media […]

Startups Are Turning To Radio Advertising To Grow Their New Businesses. Borrell & Associates’ May 2025 data reveals that 14% of small businesses that opened since 2020 plan to hike their radio ad spending this year.

Data from Edison Research’s “Share of Ear” and Nielsen highlights that AM/FM sports radio captures 61% of total U.S. sports audio time spent, easily outpacing podcasts (27%) and satellite providers like SiriusXM (12%).  — Source: INSIDE RADIO, February 2026

“Radio Listeners Over-Index Across the Board. They are more likely to use advertising as a pathway to new product discovery. They’re decision-makers. They have families.” — NuVoodoo, Making the Case for Radio study, Sept. 2024 

“ ‘Real Radio’ is still defined for me by doing what a playlist cannot do—putting together music in an order that is different each time, but not random; telling me what’s happening in my town, or yours; advocating for the music it introduces to me; being punctuated by people who are funny or thought-provoking. Part […]